The very first thing that you need to understand when using traffic exchanges is that every one surfing traffic exchanges is there for one reason only. To get there page seen. They are not surfing exchanges to find your product.

They are only interested in seeing the timer count down and earning page views for their pages.

Now that being said - they can still be a quite effective resource if used properly. To use them properly you must do a few things.

Don't just put out an affiliate page. The average affiliate page has been seen by each surfer 100's if not 1000's of times. Sometimes a hundred times in the same day if they are an active surfer. It will work but not very well.

Use a splash page.
A splash page is a very short quick loading page that should just be used to create an action. Remember, the person that is seeing this page is busy trying to earn credits for their page. They don't want to spend a lot of time reading a large page of text and will most likely just skip over it. However, you can get them to sign up for more information or click through to a long page that they can then read when they are finished earning their credits if you construct it properly. More on that later.

What Is A Splash Page?
And Why You Should Use One!
We see far too many people that just enter a generic affiliate page or long sales letter into the traffic exchanges and then just surf away... This approach does not work and the people that use it are often the ones that cry that "traffic exchanges are a waste of time".

What you should do is create a fast loading and attention grabbing splash page to advertise in the exchanges.


Now if you follow those two principles you have a much better chance of getting your desired response.

The other thing to remember about using traffic exchanges is that they are very effective for branding you. Programs may come and go but if you promote you at all times this will have a cumulative effect. Most people that use traffic exchanges effectively are always promoting themselves as well as the program that they are promoting. The more you do this the more effective your campaigns will be.